04 / Pâtisserie
Renata Estrella
Everything drawn from nothing: the logo, the site, a recipe e-book, and the Google profile that now carries 27 five-star reviews.
- Scope
- Logo designBrand identityGoogle Business ProfileE-book designWeb designDevelopment
- Where
- Rio de Janeiro, BR
Identity
Drawn from nothing
There was no logo, no typeface and no rules, so all of it was made: a monogram, a dark ground that lets gold read as metal rather than yellow, and a type pairing that carries from the website into the e-book and the Google listing without being redrawn each time.
Type
- Cormorant GaramondDisplay
- ManropeInterface
27
Five-star reviews
On the Google profile the studio set up and runs.
9
Recipes
In an e-book sold from the site.
3
Schools
Ferrandi, Ritz Escoffier, Le Cordon Bleu.
E-book
Sopas e Cremes
Nine recipes, designed as a reason to leave an email address. Photographed, laid out and typeset in the same system as the site, then sold and delivered from it.
Search and social
Being found, not admired
For a business that sells to its own city, a listing matters more than applause. The studio created the Google Business Profile and still runs it: categories, service areas, photography, posts and replies, alongside the structured data on the site.
The site
“I didn’t want a site packed with text competing with the dishes. Felipe understood that immediately. He gave the photography room to breathe and built everything else around it.”
Renata Estrella · Renata Estrella Pâtisserie
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