05 / Pâtisserie
Renata Estrella
Everything drawn from nothing: the logo, the site, a recipe e-book, and the Google Business Profile the studio set up and still manages.
- Scope
- Logo designBrand identityGoogle Business ProfileE-book designWeb designDevelopment
- Where
- Rio de Janeiro, BR
Identity
Drawn from nothing
There was no logo, no typeface and no rules, so all of it was made: a monogram, an ivory ground with near-black ink so the colour comes from the pastry rather than the page, and a type pairing, a fine display face over a plain grotesque, that steps aside for the photographs.
Type
- ItalianaDisplay
- Host GroteskInterface
Measured
27
Five-star Google reviews
Left by Renata’s clients on the profile the studio set up and manages. The credit is hers, not the studio’s.
Delivered
9
Recipes
In an e-book designed by the studio and sold from the site.
About the client
3
Schools
Ferrandi, Ritz Escoffier, Le Cordon Bleu.
E-book
Sopas e Cremes
Nine recipes, designed as a reason to leave an email address. Photographed, laid out and typeset in the same system as the site, then sold and delivered from it.
Search and social
Being found, not admired
For a business that sells to its own city, a listing matters more than applause. The studio created the Google Business Profile and still runs it: categories, service areas, photography, posts and replies, alongside the structured data on the site.
The site
“I didn’t want a site packed with text competing with the dishes. Felipe understood that immediately. He gave the photography room to breathe and built everything else around it.”
Renata Estrella · Renata Estrella Pâtisserie
Next project
Bordados com Amor
Next step
Tell me about the business. Get a fixed quote.
A few lines on what you sell, who buys it and what is not working yet. I reply myself within one business day, and the price comes in writing before any work starts.