01 / Hand embroidery
Bordados com Amor
A stitched logo, a site in three languages, and an Instagram account grown from zero without a cent of ad spend.
- Scope
- Logo designBrand identitySocial mediaArt directionWeb designDevelopment
- Where
- Weston, FL and Rio de Janeiro
Identity
A logo made the way the work is made
Every letter is stitched rather than drawn, so the logo shows the craft instead of describing it. It holds at the size of a profile picture and on a label sewn into a piece, which is what a maker actually needs from a mark.
Type
- Cormorant GaramondDisplay
- Instrument SansInterface
200
Instagram followers
From zero, with no paid promotion.
3
Languages
Portuguese, English and Spanish.
1
Studio, end to end
Logo, feed, captions and site.
Social
Grown, not bought
The studio runs the account end to end: direction, shooting, writing and scheduling. It has grown from zero to 200 followers without a single paid post, and every piece of it matches the site.
Photography and film
Every piece carries a word
A phrase read at midnight, stitched by hand, then photographed where it belongs: in the grass, against the bark, in the last light of the afternoon. One session feeds the grid, the stories and the site.
Reel produced for her account
The site
“I wanted something clean but still handmade and personal, and he somehow got exactly what I meant. Even the little details feel like they belong to the brand. It finally feels like my website.”
Mariana Peres · Bordados com Amor by Mari
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