02 / Quarter Horse ranch
B2B Ranch
A new site for a Quarter Horse ranch in the hills of Rio de Janeiro state, where the horses come first and every one of them has a page of its own.
- Scope
- Web designDevelopmentMotionPortuguese and EnglishSearch and structured data
- Where
- Três Rios, RJ
- Live
- b2branch.com.br
Identity
The crest stayed, the rest changed
The crest belongs to the ranch and was kept as it was. Around it, the studio set wide Archivo capitals, a bone ground and a deep navy, so a black stallion in a green paddock is the loudest thing on the page.
Apaixonados por grandes cavalos.
- #F1EDE6
- #DDD8CF
- #0E1A2E
- #0B0A09
Type
- ArchivoDisplay
- Instrument SansInterface
Delivered
170
Pages
85 in Portuguese and 85 in English.
Delivered
43
Horse pages
Stallions, broodmares and athletes, each with its own address.
About the client
26+
Years with horses
The ranch’s own history in the equestrian world.
Before and after
The same ranch, shown differently
The horses, the crest and the ranch are the same in both recordings. On the old site the whole herd sat under one menu item, Plantel. On the new one, stallions, broodmares and athletes each have their own section, and the photographs get the room.
Bloodlines
Every horse has an address
In this business the bloodline is the product, so a horse can be linked to, sent to a buyer and found by name. Each page carries the sire and dam, coat and origin, the horse’s story, and a direct line to the ranch on WhatsApp.
Search
Answers to what people look up
Guides explain barrel racing, pole bending, the Potro do Futuro, embryo transfer and the Tux N Rolls line, with a glossary and an FAQ beside them. Business details are marked up for search engines, and every page is linked to its counterpart in the other language.
The site
Next project
Blend Hair Boutique
Next step
Tell me about the business. Get a fixed quote.
A few lines on what you sell, who buys it and what is not working yet. I reply myself within one business day, and the price comes in writing before any work starts.