02 / Hair salon
Blend Hair Boutique
A trilingual site for a Brazilian-owned salon in Florida, where every page ends in a booking made without picking up the phone.
- Scope
- Art directionWeb designDevelopmentLocal SEOBooking integrationCopywriting
- Where
- Plantation, FL
Identity
Built around a mark they already owned
The script logo was theirs and stayed. Everything around it was drawn so it finally had somewhere to sit: quiet backgrounds, one metal accent, and type that lets a price list and a service page look like the same business.
A precision cut, wash included, for every hair type.
- #F9F5F0
- #F0EAE3
- #887860
- #1E1A17
Type
- Cormorant GaramondDisplay
- InterInterface
4.9
1,230+ Google reviews
Shown on the page and declared to search.
8
Service pages
One per treatment, each its own search answer.
3
Languages
English, Portuguese and Spanish.
Film
The room, before the copy
A loop of the floor on a working afternoon opens the home page: mirrors, chairs, the team mid-shift. It says what the salon feels like in three seconds, then gets out of the way so the booking can happen.
The film that opens the home page
Booking
Every page ends in a booking
From colour and balayage to bridal, each service page explains one treatment and hands straight off to the booking system. WhatsApp and the phone stay one tap away in a bar that follows you on mobile.
Local search
Legible to a search engine
Blend had already earned the reviews. The site made them countable: address, hours, services and rating marked up for Google, a page for each treatment to answer what people type, and a reviews page that shows the rating instead of claiming it.
The site
“It looks professional, works great on mobile, and clients can actually find everything without having to message us first. We’ve had a lot of positive feedback since launching.”
Juliana Chen · Co-owner, Blend Hair Boutique
Next project
Rafa Diniz
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