Service
Brand identity
A logo is the smallest part of it. The identity is what makes a customer recognise you twice.
Most businesses come here with a logo someone made quickly, a colour that only exists in one file, and no idea which font to use when they print a menu. It works until you need a website, a price list and an Instagram grid at the same time, and nothing sits together.
An identity fixes that by deciding a small number of things and then holding them: one or two typefaces, a palette that works on a screen and on paper, a mark that reads at the size of a phone icon, and simple rules for what goes where.
The work is drawn around what you actually sell. A hand embroidery artist and a hair salon need different things from a logo, and neither of them needs a symbol that could belong to a tech company.
What you get
The mark
A logo drawn for your trade, delivered in every format you will be asked for, in colour and in black.
Colour and type
A palette with exact values and a typeface pairing licensed for print, web and social.
How to use it
Plain rules for spacing, sizes and what not to do, so a printer or a photographer can follow them without calling you.
Applied to something real
The identity shown working on the things you use: the site, a card, a label, a feed.
How it runs
- 01
Questions
Who buys from you, what they compare you to, and what you want them to feel when they see your name.
- 02
Direction
Two routes, shown on real applications rather than on a blank canvas.
- 03
Drawing
One route taken to finish: the mark, the palette, the type and the rules.
- 04
Delivery
Every file you need, organised, plus a short guide anyone you hire can follow.
- Is the logo quoted on its own?
- It can be, but most identity work here is quoted together with the website. Doing both at once costs less than buying them separately and stops the two contradicting each other.
- I already have a logo. Can you keep it?
- Yes. That happens often. The mark stays and everything around it gets built so it finally has somewhere to live. Blend Hair Boutique in the work section is exactly that.
- How long does it take?
- Two to four weeks on its own, or inside the website timeline if you are doing both.
- Do I own the logo?
- Yes, completely, including the source files. There is no licence to renew and nothing to pay again.
Have a project in mind?
Tell me what you sell and who you sell it to. You get a straight answer on scope and timeline, and a fixed quote in writing.