04 / Photography and film
Rafa Diniz
A signature drawn by hand, one accent colour that never competes with the work, and a site built to put photography and film first.
- Scope
- Logo designArt directionColour gradingWeb designDevelopmentMotion
- Where
- Gainesville, FL
- Live
- byrafadiniz.com
Identity
The signature is the logo
A photographer signs their work, so the mark is his signature, drawn by hand and set over wide-tracked capitals. One accent runs through the interface as the only colour on the site that is not a photograph.
Type
- Instrument SerifDisplay
- ArchivoInterface
About the client
2
Short films
Directed, shot and cut by Rafael. The site presents them.
About the client
53s
Showreel
Rafael’s reel, placed in the hero and nowhere else.
Delivered
1
Accent colour
The only colour on the site that is not a photograph.
Film
The films lead
Two shorts open the site before a single photograph does. One is a documentary about devotion, the other a brand film for a ranch. Stills from both were graded to sit in the same world as the archive underneath them.
Archive
Filed by subject, not by date
The photographs are filtered by what they are of, so someone who came for architecture never has to scroll past a wedding to find it.
Build
Static, and light
Static pages and no page builder, which keeps the pages light even with photographs the size of a wall.
The site
“I came in with a bunch of references and half-finished ideas. There were things in the final design I never would’ve thought to ask for, but now I can’t imagine the site without them.”
Rafael · Photographer and filmmaker
Rafael is Felipe Diniz’s brother.
Next project
Renata Estrella
Next step
Tell me about the business. Get a fixed quote.
A few lines on what you sell, who buys it and what is not working yet. I reply myself within one business day, and the price comes in writing before any work starts.